Use this Digital Marketing Manager job description template to attract qualified candidates who can develop, implement, and manage marketing campaigns that promote a company’s products or services.
A Digital Marketing Manager is responsible for planning, executing, and optimizing online marketing campaigns to drive brand awareness, lead generation, and customer engagement. They use various digital channels, including social media, email marketing, and paid advertising, to achieve business objectives.
A Digital Marketing Manager creates and oversees data-driven marketing strategies that help businesses grow online. Their key responsibilities include:
- Developing, implementing, and managing digital marketing campaigns.
- Optimizing website content for SEO to increase organic traffic.
- Managing social media accounts and running paid advertising campaigns.
- Analyzing performance metrics to improve marketing strategies.
- Collaborating with content, design, and development teams.
Digital Marketing Manager Job Description Template
We are looking for a Digital Marketing Manager to develop, implement, track, and optimize our digital marketing campaigns across all online channels. The ideal candidate should be well-versed in SEO, PPC, social media marketing, and email campaigns. If you have a passion for data-driven strategies, analytics, and creative marketing, we’d love to hear from you!
Roles & Responsibilities
- Plan and execute all digital marketing campaigns, including SEO/SEM, email marketing, social media, and display advertising.
- Optimize content, landing pages, and user experience to increase conversions.
- Monitor and analyze website traffic, engagement, and campaign performance.
- Manage the company’s social media presence and online reputation.
- Oversee PPC campaigns, including Google Ads and social media advertising.
- Develop and manage content marketing strategies, including blog writing and video marketing.
- Track KPIs and generate reports to measure success and ROI.
- Identify trends and insights, adjusting strategies to stay ahead of competitors.
- Collaborate with designers, developers, and content creators for campaign execution.
- Stay updated on industry trends and emerging digital marketing technologies.
Requirements & Skills
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Proven experience as a Digital Marketing Manager or similar role.
- Strong knowledge of SEO, PPC, social media marketing, and content marketing.
- Experience with Google Analytics, Google Ads, Facebook Ads Manager, and CRM tools.
- Excellent analytical skills and ability to interpret marketing data.
- Strong project management and organizational skills.
- Creative thinker with excellent communication skills.
Who do Digital Marketing Managers report to?
Digital Marketing Managers typically report to:
- Chief Marketing Officer (CMO)
- Director of Marketing
- Head of Digital Marketing
- VP of Growth Marketing
How to Assess Digital Marketing Manager Skills Effectively
Candidates may list digital marketing expertise on their resumes, but assessing their actual ability to drive online growth, manage campaigns, and analyze performance metrics before the interview is crucial. A structured Digital Marketing Manager assessment ensures you hire professionals who can create data-driven marketing strategies, optimize online presence, and generate leads effectively.
Here’s how you can assess Digital Marketing Manager proficiency effectively with WeCP:
- SEO & Content Marketing – Test candidates on their ability to optimize websites for search engines, create engaging content, and drive organic traffic.
- Paid Advertising & PPC Campaigns – Evaluate their expertise in managing Google Ads, social media ads, and budget allocation for maximum ROI.
- Social Media Management – Assess their skills in crafting social media strategies, audience engagement, and analytics tracking.
- Email Marketing & Automation – Check their proficiency in running email campaigns, segmenting audiences, and improving conversion rates.
- Analytics & Performance Tracking – Ensure they can interpret marketing data, track key performance indicators (KPIs), and optimize strategies based on insights.
With WeCP’s Digital Marketing Manager assessments, you can efficiently filter out underqualified candidates, streamline the hiring process, and ensure high-quality hires who can scale your digital marketing efforts and drive business growth.
Post this on job boards and career pages to find professionals skilled in SEO, SEM, social media, content marketing, and analytics. Feel free to customize the job duties and requirements based on your company’s needs. Similar job titles include Online Marketing Manager, Performance Marketing Manager, and Growth Marketing Manager.
